Launch Profitable Facebook Ad Campaigns Using the Sales Objective (Conversions)

Facebook ads can be a game-changer—but only if you know how to set them up right. This beginner-friendly guide walks you through the exact steps to build, launch, and optimize Facebook ads using the "Sales" campaign objective, also known as conversions.

Inside, you'll learn:

How to set up your Business Manager and pixel the right way

The step-by-step breakdown of launching a Sales campaign

How to choose the proper targeting without overcomplicating things

The difference between ad levels: campaign, ad set, and ad

Writing ad copy and designing creatives that stop the scroll

Budgeting tips and when to scale or pause

Key metrics to track (and which ones don’t matter)